In today’s digital world, visibility is everything. And when it comes to online visibility, few things are more powerful than SEO (Search Engine Optimization). But is SEO still relevant in 2024? The answer is a resounding YES!
45 mind-Boggling SEO stats in 2024
In this blog, we will shed light on the current SEO landscape and what it means for your business. Here are 45 mind-boggling stats that prove why SEO is essential for any business:
Overall SEO Impact:
- 53.3% of all website traffic comes from organic searches. (Statista)
- 61% of B2B marketers say SEO generates more leads than any other marketing initiative. (SEMrush)
- SEO drives 1,000%+ more traffic than organic social media. (Search Engine Journal)
- 70% of online marketers say SEO is better than PPC for generating sales. (Search Engine Journal)
- Leads from SEO have a 14.6% close rate, compared to 1.7% for outbound leads. (HubSpot)
The Power of Ranking High:
- The top 3 Google search results get 54.4% of all clicks. (Backlinko)
- The top page listed in a Google search has a 27.1% click-through rate, compared to just 4% for position 6. (STOPwatch)
- 66% of people research online before making a purchase. (BrightLocal)
- 39% of purchasers are influenced by a related search. (Moz)
- The average first-page result on Google consists of 1,447 words. (Backlinko)
Local SEO Reigns Supreme:
- 35% of consumers search for local businesses online multiple times a week. (BrightLocal)
- 30% of all mobile searches are related to location. (Search Engine Land)
- 76% of people who search for a local business on mobile visit within 24 hours. (Think with Google)
- 28% of local searches result in a purchase within 24 hours. (Moz)
- 61% of mobile searchers are more likely to contact a local business with a mobile-friendly site. (Think with Google)
Mobile is King (and Queen):
- 59% of all internet traffic comes from mobile devices. (Statista)
- 56% of online consumers have searched for local businesses on mobile. (Think with Google)
- More than half of smartphone users discover new companies through mobile searches. (Google)
- 51% of internet users only use their smartphones for internet access. (DataReportal)
- By 2025, 72.6% of internet users will exclusively use mobile devices. (Statista)
Keywords: The Unsung Heroes:
- 95% of keywords are searched fewer than 10 times monthly. (Ahrefs)
- Only 0.001% of keywords get over 100,000 searches per month. (Ahrefs)
- 15% of all search queries are completely new. (Moz)
- Roughly 8% of searches are phrased as questions. (Search Engine Journal)
Voice Search: Ease Of Use Always Rules:
- 48% of mobile device owners use voice search. (TechCrunch)
- 40.7% of voice search answers come from featured snippets. (Search Engine Land)
- The average voice search is 29 words long. (Search Engine Journal)
- 75% of voice search results rank in the top 3 spots for their query. (Search Engine Journal)
Beyond the Stats:
These statistics paint a clear picture: SEO is a necessity, not a liability. By understanding user behaviour, search engine algorithms, and emerging trends, you can craft an SEO strategy that delivers real results. Whether you’re a small business owner, a marketing professional, or just someone trying to get your website noticed, befriend SEO. Remember, SEO is a marathon, not a sprint. Stay consistent, track your progress, and adapt to the ever-changing digital landscape.
Ready to take your SEO game to the next level? Explore our SEO consulting and content marketing services let us help you dominate search and achieve your business goals.
Was “mind-boggling” a fair word? You decide! Share your thoughts and SEO questions with us.
